Making Sense of the Conversation: J2 Insights Social Media Analytics Report
Dec 9, 2025
Social media shifts constantly — and the brands that stay ahead are the ones who understand how industry conversations evolve. The J2 Insights Social Media Analytics Report breaks down a full month of activity from top players in your sector, giving you clear insights into what worked, what didn’t, and where the conversation is moving next.
We focus on the signals that matter most:
content performance, competitor strategy, platform dynamics, and the narrative shaping your industry.
Each report analyzes leading brands, fast-growing challengers, and standout content to reveal:
Which companies achieved the strongest social performance this month
The formats, themes, and creative approaches that drove standout engagement
Posting patterns and platform tactics that separated leaders from laggards
Major campaigns, launches, or moments that defined the month
Emerging opportunities your brand can leverage before others do
Every edition includes:
Competitor Social Performance: Platform-by-platform analysis of how key industry players performed.
Content & Messaging Breakdown: The themes, styles, and creative choices gaining traction across your sector.
Campaign & Activity Review: Highlights of the moments and posts that shaped industry conversations.
Industry Narrative Overview: The broader patterns and storylines unfolding across the digital landscape.
Strategic Recommendations: Clear, actionable guidance to strengthen your own social strategy.
No filler. No noise.
Just focused, strategic intelligence that helps your team understand the month and plan the next one with confidence.
