Introducing Our Sentiment-Analysis Service
Dec 3, 2025
A clearer understanding of how customers feel — across your entire industry.
At J2 Insights, we focus on delivering intelligence that helps brands move faster and make better decisions. Today, we’re introducing our new Sentiment Analysis capability — a lightweight, powerful way to understand how people feel about your brand, your competitors, and the broader category.
Instead of looking only at performance metrics, we analyse written feedback across your industry to capture the emotional signals that shape customer behaviour. This gives you a more complete view: what people value, what irritates them, and how sentiment shifts over time.
What It Helps You See
How your brand stacks up emotionally against competitors
Which companies lead the market in positive perception
The themes and issues that consistently drive positive or negative reactions
Shifts in sentiment after launches, updates, or key events
Category-wide changes in expectations or attitudes
Why It Matters
Industries like gaming, sports, media, airlines, and automotive evolve quickly. Sentiment reveals what customers are thinking before it shows up in performance metrics — making it one of the earliest indicators of brand momentum or risk.
A Complement to Your Existing Insights
Paired with our daily digests, monthly reports, and trend tracking, sentiment analysis adds an emotional layer to your competitive intelligence — helping you see not just what’s happening, but how people feel about it.
Want to explore it?
Book a demo and we’ll walk you through the sentiment landscape of your industry.
